Case Study
Manor AG

Do you want the Promote the health and motivation of employees?

Manor AG is the largest Swiss department store chain based in Basel, which has existed since 1902. This is where tradition and innovation meet, as change is — and remains — a major constant. This change entails challenges for which healthy and motivated employees are essential. As part of a major health campaign, several training courses are being developed, including training that is intended to teach managers how to create a motivating environment for themselves and their employees.

The starting position

In this training, particular attention was paid to addressing managers from all areas (purchasing, supermarket, restaurant, logistics, etc.). In addition to the varied design of the individual learning elements, the connection to Manor should not be lost.

The approach

The selection of images was decisive here. Images from all areas of Manor were integrated into the training. A selection of individually designed background images, stock images and manor internal images was selected. Various interactive elements were incorporated to make the content exciting and varied. Typical elements of Manor — which every employee recognizes — were integrated into the training to increase identification.

Certify successes

A video introduces the topic, and a note function allows learners to record their thoughts directly during training. A hidden object and a listening task round the picture and lead to an interactive design.

In order to increase identification with Manor, in addition to the real images, familiar elements for learners appear throughout the training, such as the logo/a poster from the campaign or a whiteboard with notes typical of Manor.

Have a look at the Individual leadership training

An introductory video introduces learners to the topic. The video depicts a manager's everyday situation. At the end of the training, learners receive a corresponding solution as a final video.

Individuell gescribbelte Hintergründe ermöglichen es, die jeweils unterschiedlich aussehenden Bereiche bei Manor abzubilden und die Idee dahinter zu realisieren.

Eine Notizfunktion ermöglicht den Lernenden, die eigenen Gedanken nach jedem Thema direkt im Training zu notieren und am Ende auszudrucken.

Die nach dem Kickoff von uns herauskristallisierten für Manor typischen Elemente, wie z. B. ein Whiteboard mit Klebezetteln, wurden an verschiedenen Stellen in das Training integriert.

Abwechslung muss sein: Durch Interaktionen, wie ein Wimmelbild mit Klickelementen, wird das Training spannend gestaltet und lädt zum Mitmachen ein. Kleine interne Details im Bild fördern die Identifikation mit Manor.

Vielen Dank für Ihre Nachricht. Wir werden uns bald mit Ihnen in Verbindung setzen.

Ups, leider hat es nicht geklappt. Bitte versuchen Sie es später nochmal.

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