Case Study
Hamburger Hochbahn

We move Hamburg through innovative onboarding

As a transport company, the Hamburger HOCHBAHN has shaped the cityscape for over 100 years. It was never just about taking passengers from one place to another, but always about innovative progress.

This is exactly what the new employees of Hamburger HOCHBAHN should be taught. One approach is this onboarding, which is made available to all new employees as online training.

Challenge: Pick up the target group

The learning content should be relevant for all employees from all departments. Not that easy at all? It requires detailed preparation of the content and close cooperation with all departments of the company. The result: detailed, exciting onboarding.

Challenge: Make key messages

One of the company's most important strategy topics is the drastic reduction of CO2 emissions by 2030, which means new innovative drive systems, but also additional offers such as car sharing. Very extensive? By addressing this topic in a targeted manner, it becomes a well-rounded project: The result: targeted onboarding.

Challenge: Create tension

The aim is to make training exciting and interactive. But how? With various characters, a storytelling approach not only conveys the diversity of Hamburger HOCHBAHN, but also tells exciting stories. In addition, learners can collect points (in this case passengers) through gamification. The result: an entertaining onboarding experience.

Have a look at the Onboading of the future

Through various characters, learners not only get a good insight into operational processes, but are also guided through online training in a targeted and personal way.

Mit Gamification werden die Lernenden motiviert und das Training zu einer spielerischen Herausforderung.

Unterschiedliche Medien, wie Interviews, Videos und Klickinteraktionen sorgen für Abwechslung und transportieren dennoch alles Wissenswerte.

Lerninhalte sind nicht alles, eine ansprechende visuelle Umsetzung ist mindestens genauso entscheidend.